
ASUS ProArt - Power Up Your Imagination
Branding Film
YEAR
2019
CLIENT
Asus
STUDIO
Bito
CREATOR
Hui Kai Su
ROLE
Assistant Art director
ASUS ProArt 是專為創意工作者打造的產品系列,結合高效能技術與極簡美學。這次與跨領域創意團隊 Bito 合作,以 ProArt 標誌為唯一的視覺起點,延伸出五組風格鮮明的 3D 視覺作品,分別回應不同創意專業領域的工作需求。
從平面設計師重視的色彩精準度、建築師處理複雜模型所需的穩定性、動畫師仰賴的高效能運算,到程式設計師的多工切換,以及影像工作者對大量媒體素材的快速處理,每組視覺都將專業需求轉化為抽象且富有想像力的立體構成。
透過形態、材質與空間關係的實驗,讓單一品牌符號發展出多樣化的視覺語彙,呈現創意、科技與效能之間的交會。
ASUS ProArt is a product series designed for creative professionals, combining high-performance technology with a refined, minimalist aesthetic. Collaborating with multidisciplinary creative studio Bito, we explored how the ProArt logo could evolve into five distinctive 3D visual expressions, each reflecting the unique demands of a different creative discipline.
From color precision for graphic designers and complex modeling for architects to rendering performance for animators, seamless multitasking for programmers, and efficient media processing for filmmakers, each visual translates a specific professional need into an abstract three-dimensional composition.
Through experimental forms, materials, and spatial arrangements, the project transforms a single brand symbol into a versatile visual language, celebrating the intersection of creativity, technology, and performance.












Storyboard

Making of
Full Credits
