WORK
Logo
2D
3D
Graphic Design
Immersive
Interactive
Live Action

ASUS ProArt - Power Up Your Imagination

Branding Film

YEAR

2019

CLIENT

Asus

STUDIO

Bito

CREATOR

Hui Kai Su

ROLE

Assistant Art director

3D

ASUS ProArt 是專為創意工作者打造的產品系列,結合高效能技術與極簡美學。這次與跨領域創意團隊 Bito 合作,以 ProArt 標誌為唯一的視覺起點,延伸出五組風格鮮明的 3D 視覺作品,分別回應不同創意專業領域的工作需求。

從平面設計師重視的色彩精準度、建築師處理複雜模型所需的穩定性、動畫師仰賴的高效能運算,到程式設計師的多工切換,以及影像工作者對大量媒體素材的快速處理,每組視覺都將專業需求轉化為抽象且富有想像力的立體構成。

透過形態、材質與空間關係的實驗,讓單一品牌符號發展出多樣化的視覺語彙,呈現創意、科技與效能之間的交會。

ASUS ProArt is a product series designed for creative professionals, combining high-performance technology with a refined, minimalist aesthetic. Collaborating with multidisciplinary creative studio Bito, we explored how the ProArt logo could evolve into five distinctive 3D visual expressions, each reflecting the unique demands of a different creative discipline.

From color precision for graphic designers and complex modeling for architects to rendering performance for animators, seamless multitasking for programmers, and efficient media processing for filmmakers, each visual translates a specific professional need into an abstract three-dimensional composition.

Through experimental forms, materials, and spatial arrangements, the project transforms a single brand symbol into a versatile visual language, celebrating the intersection of creativity, technology, and performance.

Storyboard

Making of

Full Credits

客戶 Client

ASUSTeK COMPUTER Inc. 華碩電腦股份有限公司

創意指導 Creative Director

劉耕名 Keng-Ming Liu

美術指導 Art Director

陳頤人 Ren Chen

副美術指導 Assistant Art Director

蘇暉凱 Hui Kai Su

資深製片 Senior Producer

劉妤暄 Tammy Liu

製片助理 Assistant Producer

林妍欣 Freda Lin

設計長 Lead Designer

陳頤人 Ren Chen

設計師 Designer

邵偉豪 Wei-Hao Shao, 蘇暉凱 Hui-Kai Su, TaeHoon Park, 王璿甯 Hsuan-Nin Wang

3D動畫師 3D Animator

邵偉豪 Wei-Hao Shao, 許峻良 Jim Chun-Liang Hsu, 高慶和 Ching-Ho Kao

2D 動畫師 2D Animator

莊仲凱 Kyle Jhuang

合成師 Compositor

莊仲凱 Kyle Jhuang, 蘇暉凱 Hui-Kai Su

設計師 Designer

邵偉豪 Wei-Hao Shao, 蘇暉凱 Hui-Kai Su, TaeHoon Park, 王璿甯 Hsuan-Nin Wang

音樂設計 Music & Sound Design

Aimar Molero


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